An advertising copy provokes call to action and attracts customers through incorporation of important parameters that arouse excitement and curiosity. It’s not about telling the customer what you have to offer, it’s about convincing the customer that he really needs to have what you’re offering. Writing advertising copy requires absolute understanding of the industry, product/service, and customer’s perceptions, needs, behaviors and desires. A well-written advertising copy can depart a clear and enduring message to your target audience, and convince them to perform the necessary actions that you want them to. Care to witness what impact can an advertising copy make?